An artist manager is a professional who oversees and coordinates most aspects of an artist’s career, serving as their representative, advisor, and liaison with the music industry and business partners[1][3].
Common responsibilities of an artist manager include:
- Advising on contract negotiations and securing deals with producers, labels, promoters, and sponsors[1][2][4].
- Leading marketing and promotional campaigns, including merchandise launches and digital assets[1][2][4].
- Developing and executing career and business strategies aligned with the artist’s goals and brand[5].
- Scheduling tours, live performances, and coordinating music production and release plans[1][5][4].
- Overseeing the artist’s finances: budgeting, forecasting, reporting, and maximizing revenue streams across music, merchandise, endorsements, and licensing[5][4].
- Building and maintaining relationships with industry professionals, including booking agents, record label executives, venues, and promoters[4][5].
- Managing the artist’s schedule and providing opportunities for new projects, endorsements, brand partnerships, and media appearances[3][5].
- Protecting and growing the artist’s reputation and public image through publicity, interviews, and event planning[1][3][5].
- Providing strategic advice and support on creative and business decisions, acting as both a mentor and gatekeeper[7][2].
- Coordinating the artist’s team, overseeing administration, legal matters, and ensuring effective collaboration among all involved parties[7][5].
Essential skills for this position usually include:
- Effective communication and negotiation[2][4][8]
- Leadership and team management[2][7]
- Marketing and branding expertise[1][4]
- Financial acumen for handling budgets, contracts, and revenue optimization[4][5]
- Organizational and time management skills[4]
- Industry knowledge and networking abilities[6]
Many artist managers hold contracts that specify a commission earned (usually a percentage of the artist’s earnings) and define their specific responsibilities[1][7]. The manager’s success is closely tied to the artist’s achievements, making for a dynamic and multifaceted role within the entertainment industry[3].
References
- [1] 6 Valuable Artist Manager Skills To Develop (With Tips) – Indeed
- [2] Guide to Becoming an Artist Manager – Hypebot
- [3] Artist manager responsibilities (With salary and skills) – Indeed UK
- [4] How to Become a Music Manager: A Comprehensive Guide – ICON Collective
- [5] Artist Manager – Mavin Records
- [6] Artist’s Manager Job Description – ASID Design Careers
- [7] Artist Management 101: The Role of Music Talent Managers – Soundcharts Blog
- [8] Artist Manager Must-Have Resume Skills and Keywords – ZipRecruiter