A communications job typically involves managing internal and external messaging, promoting a positive public image, engaging with media, and supporting an organization’s brand and business objectives[1][7]. Professionals in these roles may serve as spokespeople, develop communication strategies, and coordinate with various departments to ensure consistent messaging across channels[5][6].
Common responsibilities include:
- Developing and implementing corporate communication strategies[1][3]
- Managing internal communications such as memos, newsletters, and company announcements[1][5]
- Drafting content for mass media, websites, and social channels (e.g., press releases, articles, case studies)[1][6]
- Organizing and coordinating events, press conferences, and public appearances[3][7]
- Liaising with media, responding to requests, and arranging interviews or statements[1][3]
- Building and maintaining relationships with the media, key stakeholders, and the public[1][7]
- Collaborating with marketing, HR, and leadership to align communication initiatives with business objectives[1][7]
- Monitoring public perception and performing crisis communication or “damage control” as needed[1]
- Managing social media accounts and multimedia content production[5]
- Evaluating campaign results and adjusting communications strategies accordingly[7]
Essential skills for communications professionals:
- Strong written and verbal communication abilities[2][8]
- Public relations expertise and interpersonal skills to foster relationships and navigate sensitive situations[2][3]
- Project and campaign management skills, often handling multiple initiatives simultaneously[2]
- Proficiency with multimedia tools, social media platforms, and basic graphic or video production[2][5]
- Research and data analysis skills to support messaging and demonstrate campaign effectiveness[4]
- Creativity, adaptability, and the ability to critically evaluate information sources[5][4]
- Technical skills, including familiarity with new communication technologies and digital trends[4]
References
- [1] Communications Specialist Job Description [+2024 TEMPLATE] – Workable
- [2] Skills To Include on a Communications Specialist Resume – Indeed
- [3] 9 Communications Team Roles & Responsibilities – ColorComm Search
- [4] What Is Corporate Communications? Careers and Skills – Northeastern University
- [5] Communications Officer Job Description Template – Comeet
- [6] Communication Specialist Job Description – ASHA Career Portal
- [7] What Does a Communication Specialist Do? (With FAQ) | Indeed.com
- [8] Communications Specialist Skills in 2025 – TealHQ