An e-commerce job description typically outlines responsibilities such as overseeing online sales, maintaining a consistent brand presence across e-commerce platforms, analyzing sales data, and implementing strategic marketing and website improvements to drive revenue growth[1][3]. E-commerce professionals may work as associates, specialists, managers, or marketers and are central to a business’s online success.
Main duties and responsibilities can include:
- Managing online product listings, ensuring product information and images are accurate and appealing[3].
- Processing customer orders, handling payments, and supporting shipping logistics[1].
- Communicating with customers via phone, email, online chat, or social media to resolve issues and enhance the shopping experience[1].
- Developing and executing digital marketing and SEO strategies to drive web traffic and boost online sales[3][6].
- Analyzing sales metrics, customer data, and website performance to identify trends and optimize conversion rates[4][3].
- Implementing updates and enhancements to the website’s layout, navigation, and design for greater usability and sales performance[1].
- Performing ongoing market research to track competitor activity, industry trends, and best practices[1].
- Coordinating with internal teams such as content writers, designers, and supply chain for seamless operations[5][7].
- Planning and executing email marketing, social media campaigns, and other outreach initiatives[6][7].
- Leading or participating in the development and rollout of new e-commerce features, technologies, and campaigns[1][3].
Key skills for e-commerce roles typically include:
- Technical skills: Familiarity with e-commerce platforms (Shopify, Magento, WooCommerce), digital analytics, basic HTML, and digital marketing tools[4][6].
- Analytical ability: Interpreting sales and marketing data to create actionable insights[4][3].
- Communication: Writing compelling product copy, collaborating with teams, and engaging with customers[2][4].
- Problem-solving: Addressing technical or operational issues as they arise[2].
- Adaptability: Keeping up with rapidly evolving trends and technologies in the e-commerce space[2].
- Project management: Overseeing campaigns, product launches, and daily operations[4][6].
References
- [1] E-Commerce Associate Job Description – Velents.ai
- [2] Key E-Commerce Specialist Skills: A Guide for Job Seekers – Indeed
- [3] What Does an E-Commerce Specialist Do? – Coursera
- [4] What Does an Ecommerce Manager Do? – Shopify
- [5] 16 Essential Roles in eCommerce That Are Here to Stay – DCKAP
- [6] eCommerce Marketing Manager: Job Description, Salary, Skills, Responsibilities – Sparkfive
- [7] What Exactly Is E-Commerce? – Naveen Jindal School of Management