A location planner is responsible for conducting detailed research and analysis of potential sites using data sources such as GIS software and performance data to recommend new store locations and support existing networks[3]. Their role includes providing location analyses to guide marketing plans for new or refit store openings, producing sales forecasts to inform capital investment decisions, and monitoring competitor activities through online sources and maintaining a database of competitor store developments[3].
- Research and analyze store locations at macro and micro levels using various data sources to inform strategic recommendations for new stores and improvements to the existing network[3].
- Provide analytical support for marketing activities related to store openings, refits, and defense strategies like targeted promotional mailings[3].
- Prepare sales forecasts for potential sites to assist with capital investment decisions[3].
- Monitor and report on competitor acquisition activity, including tracking new store developments and forecasting their financial impact[3].
- Maintain and update the store network plan and competitor activity database[3].
- Undertake ad-hoc research, both desk-based and fieldwork, to support retail development and prepare relevant documentation for board submissions and reports[3].
- Support coordination of planning activities across departments and attend planning meetings onsite and offsite as required[5].
- Provide customer service to internal and external stakeholders, respond to inquiries, and assist with zoning, permitting, and compliance issues[5].
Performance metrics for this role can include turnaround time for site assessments, accuracy and responsiveness in competitor reporting, and achievement of forecasted sales for new and refitted stores[3].