A Marketing Administrator is responsible for developing and executing marketing strategies to drive customer engagement, increase brand awareness, and generate sales growth. This position supports the marketing team through the coordination and administration of marketing campaigns, daily operations, and budget management[1].
- Assists in creating and managing promotional materials for campaigns
- Manages marketing databases and customer relationship management (CRM) systems
- Coordinates events and marketing activities, both online and offline
- Tracks, analyzes, and reports on marketing campaigns and key performance indicators (KPIs)
- Conducts market research, competitor analysis, and identifies business opportunities
- Writes and edits marketing content, including emails, social media posts, and website updates
- Manages and updates web pages, often using HTML and CMS platforms
- Collaborates with internal teams such as sales and operations to ensure successful campaign execution
- Liaises with external partners and vendors
- Provides administrative support, including scheduling meetings, managing budgets, invoices, and travel arrangements
Key skills required in this role include strong organizational and communication abilities, proficiency in digital marketing tools (such as Salesforce, Google Analytics, Adobe Photoshop, and Microsoft Office), experience with social media management, market research, content creation, and attention to detail[2][3][4]. Marketing Administrators are expected to stay updated with the latest marketing trends and technology to ensure the effectiveness of campaigns and operational efficiency[1][5].
References
- [1] Example Marketing Administrator Job Description – HiringPeople
- [2] 15 Marketing Administrator Skills For Your Resume – Zippia
- [3] What Does A Marketing Administrator Do? – Zippia
- [4] Marketing Administrator Must-Have Skills List & Keywords – ZipRecruiter
- [5] Marketing Administrator Job Description Template – HRBLADE