Job Description

Marketing And Communications Job Description

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Job Description

A Marketing and Communications Specialist develops and manages marketing and public relations strategies to increase brand awareness and communicate effectively with target audiences[1][2].

  • Promote products and services during events[1].
  • Coordinate the design and distribution of promotional material across online and offline channels[1].
  • Advertise the company and offerings through various media (social, print, online)[1][3].
  • Write, edit, and produce marketing copy for websites, blogs, newsletters, brochures, press releases, and feature stories[1][2][3][7].
  • Plan and oversee marketing events, interviews, and press conferences[1][3][4].
  • Track campaign performance, metrics, and ROI; report findings to management[1][2][3][5].
  • Engage and respond to audience on social media, as well as monitor company pages[1][2].
  • Network with industry experts, vendors, and potential clients to strengthen brand presence[1][2][5].
  • Gather and analyze customer feedback for sales and product teams and to inform strategy[1][2][5].
  • Ensure all communication materials comply with brand identity and accessibility standards[3][5].
  • Edit and proofread all publications and manage internal communications[3][5].
  • Conduct audience and market research to guide strategy and optimize campaigns[2][5][7].

Requirements and Skills:

  • Proven experience in a marketing or communications role[1][5].
  • Familiarity with B2B/B2C campaigns; knowledge of SEO and Google Analytics[1][5].
  • Experience managing websites and using platforms like WordPress[1][5].
  • Excellent verbal and written communication; strong presentation and storytelling skills[1][5].
  • Analytical skills to measure campaign effectiveness and optimize marketing strategies[1][2][5].
  • Degree in Marketing, Communications, Public Relations, or relevant field[1][5].
  • Proficiency in project management and collaboration across departments[5].
  • Strong attention to detail; ability to manage multiple projects and deadlines[5].

References

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