Job Description

Social Media Job Description

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Job Description

A Social Media Manager is responsible for overseeing a company’s interactions with the public by implementing content strategies across social media platforms, engaging audiences, and elevating brand awareness[1].

Key responsibilities typically include:

  • Designing and implementing social media strategies aligned with business objectives[1].
  • Managing daily publishing across a variety of channels, including Facebook, Instagram, Twitter, LinkedIn, and YouTube[1][5].
  • Creating, editing, and sharing engaging multimedia content (text, images, video)[1][3].
  • Monitoring, moderating, and responding to comments, queries, and customer reviews in a timely manner[1][3].
  • Conducting research on current trends and audience preferences to inform content strategy[1][2].
  • Collaborating with marketing, sales, and customer service teams to ensure consistent brand messaging[1].
  • Developing, launching, and managing campaigns and contests to boost engagement and brand awareness[3].
  • Analyzing digital marketing and social media effectiveness, tracking performance metrics, setting KPIs, and preparing reports[2][7].
  • Overseeing brand reputation by handling positive and negative mentions[2].
  • Advising on and implementing new social media features, design changes, or emerging platform opportunities[1][5].

In larger organizations, Social Media Managers often focus on strategy, analytics, and campaign oversight, while content creation may be delegated; in smaller organizations, they may perform every aspect themselves, from strategy to hands-on content production[4].

Core competencies for this role include proficiency with analytics tools (e.g., Google Analytics, Hootsuite), strong communication skills, creativity, up-to-date knowledge of current digital trends, and the ability to interpret and apply audience insights[3][5].

References

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